Bank of America / Earth Anew

Project Genesis

World’s first banking NFT art piece.

Bank of America, in a visionary move, commissioned digital artist João Seabra of itMatters to create an extraordinary piece of digital art.

This initiative led to the birth of the bank's first NFT, marking it as the world's inaugural NFT art piece issued by a bank.

Presented to the top 50 clients globally, this digital artwork represents a significant stride in the fusion of finance, technology, and art.

Creative Vision

“Earth Anew” is a digital masterpiece that encapsulates the dual realms of Bank of America's influence: the tangible world we inhabit and the data-d

riven sphere where the bank crafts insights to enhance our reality. Drawing inspiration from tropical rainforests, symbols of ecological vitality, the artwork underscores the critical role these ecosystems play in our collective future.

Artistic Execution

The piece is an immersive visual and auditory loop, offering viewers a journey through ever-evolving landscapes.

With each twist and turn of the scenery, intricate details emerge, inviting contemplation and deeper understanding of the environmental themes portrayed.

Distribution Strategy

This exclusive NFT was disseminated to clients via digital wallets, ensuring a personalized and secure experience.

Recipients were engaged through an email that included a sneak peek of the art, along with an invitation to view their limited-edition NFT on a specially designed blockchain marketplace.

Exploration of Creative Directions

Throughout the creative process, various artistic directions were explored to ensure the final piece perfectly aligned with Bank of America's vision and commitment to environmental sustainability.

These explorations were crucial in crafting an artwork that not only resonated with the recipients but also exemplified the bank's pioneering spirit in embracing new digital frontiers and its dedication to ecological preservation.

Conclusion

Bank of America's “Earth Anew” NFT is more than a digital asset; it's a symbol of the bank's innovative approach in integrating art, technology, and environmental advocacy.

This project sets a precedent in the banking industry, showcasing how financial institutions can play a pivotal role in driving positive change and highlighting the importance of sustainability in the digital age.