Candy.com / Design System

Project Overview

Innovative Branding and Collectible Design for Baseball's Digital Frontier

Candy.com, in partnership with Major League Baseball, embarked on a pioneering mission to transform the fan experience through a specialized NFT platform.

Our role was to elevate this digital venture by establishing a dynamic brand identity and an engaging NFT collectible system, intertwining the thrill of baseball with the world of digital collectibles.

Objective

The primary goal was to infuse the Candy.com platform with a brand design that not only captures the essence of baseball but also connects deeply with fans.

Simultaneously, we aimed to create an NFT collectible system that would strengthen fans' ties to the sport, offering them a piece of baseball history in the digital realm.

Brand Design

Our approach to brand design involved implementing a motion-centric and dynamic branding system.

Drawing inspiration from the vibrant colors, iconic imagery, and the inherent energy of MLB, our designs aimed to replicate the excitement of baseball in a digital format.

The fluidity of these elements mirrored the dynamic nature of the game, providing an immersive visual experience for users.

Collectible System Design

The development of the NFT collectible system was a detailed and thoughtful process.

We collaborated with Candy.com to create collectibles that each told a unique story, reflecting the diversity and storied history of Major League Baseball.

Rarity Levels

We meticulously curated various rarity levels for the NFTs, assigning unique characteristics to each tier.

This structure ranged from common collectibles, celebrating daily game moments, to ultra-rare NFTs that encapsulate historic events and player achievements, catering to a wide spectrum of collectors.

Digital Packages

To further personalize the experience, we designed digital packages grouping NFTs into themed collections.

These packages appealed to different fan bases, allowing users to acquire NFTs aligned with specific players, historical moments, or themes within baseball.

Outcome

This collaboration culminated in a revolutionary NFT ecosystem that resonates with the spirit and excitement of Major League Baseball.

The motion and dynamic branding system vividly brought the game to life, while the carefully crafted collectible system provided fans a unique opportunity to own and cherish a part of baseball history.

Conclusion

Candy.com’s venture into the realm of sports NFTs, enriched by our innovative design and strategic approach, has set a new benchmark in fan engagement.

This project highlights the potential of creative partnerships to redefine fan interaction with sports, offering an immersive, digital platform where the passion for baseball is celebrated and preserved through stunning, exclusive NFT collectibles.