Mazda / CX-50

Project Brief

Launching the all-new Mazda CX-50

The launch of Mazda's CX-50 marked a new era in automotive elegance and performance in its class.

In collaboration with Mazda and WPP’s Superunion, we embarked on a mission to create an exclusive 3D motion visual language that encapsulates the CX-50's unique character.

Creative Concept

Our vision was to blend the Mazda CX-50 with nature, using cutting-edge CGI visuals and simulations.

This approach pushed the limits of conventional automotive presentation, bringing the car into a closer relationship with the natural world.

These visuals became the cornerstone of the CX-50's brand identity, influencing the art direction for its advertising and launch campaign.

Execution

Merging the realms of technology and creativity, we crafted a series of striking CGI visuals.

These images not only showcased the CX-50 in breathtaking detail but also highlighted its synergy with the environment.

Our work set a new benchmark in automotive branding, balancing elegance with innovation.

Impact and Results

The Mazda CX-50's launch was a resounding success, bolstered by our engaging and unforgettable marketing materials.

Our efforts played a pivotal role in distinguishing the CX-50 in a competitive market, establishing it as a beacon of automotive design and performance.

The campaign laid a solid foundation for the model's ongoing success and positioned it as a leader in the future of automotive excellence.