Bank of America / Earth Anew “Arizona”
2022Project Genesis
Embracing Art and Sustainability through NFTs
Continuing the groundbreaking journey of NFT innovation, Bank of America once again collaborated with WPP’s Superunion and itMatters' João Seabra, following their initial success in 2021.
This time, the focus was on crafting a special digital representation of Arizona’s iconic Horseshoe Bend, exclusively for Bank of America’s board members.
"Earth Anew" - 2021 - Artist: João Seabra - Collection: Bank of America
Creative Concept
This unique digital artwork celebrates Arizona's proactive measures in addressing environmental challenges, particularly highlighting the storage of 3 trillion gallons of water for future sustainability.
It symbolizes the harmony between technological advancements, such as blockchain, and the critical need for environmental conservation.
This piece also reflects the evolving role of financial institutions in valuing and preserving our natural world.
Blockchain Integration and Distribution
The NFT was meticulously distributed to Bank of America’s board members through secure digital wallets.
Each member received an email containing a preview of the art piece, coupled with an invitation to view their exclusive NFT on a bespoke blockchain marketplace.
This approach not only ensured a personalized experience but also demonstrated the seamless integration of art, technology, and finance.
Real-World references
Big-Data mood board
For the big-data visual presentation, I collected a set of images from films and others projects.
Satellite images and height data maps
Height Data Map (height is represented by the percentage of white in each pixel)
Stitched satellite images
Digital sculpting and terrain texture creation
The 3D modeling of the terrain details is done using a computer pressure-sensitive pen, on top of geometry made out of millions of polygons.
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Adding details
Generating the scene through data
3D geometry generates millions of points from each vertice location. We've written algorithms that automatically control the motion of all those points.
Conclusion
The “Earth Anew Arizona” NFT project is a testament to Bank of America's commitment to environmental stewardship and digital innovation.
This initiative bridges the gap between the appreciation of natural beauty and the future of financial transactions, underscoring the potential of blockchain technology in creating meaningful, value-driven digital assets.
As Bank of America continues to lead in both financial and environmental initiatives, this NFT collection stands as a symbol of their dedication to embracing sustainable practices and pioneering new digital frontiers.
Credits
Client
Bank of America (Headquarters)
Agency
Superunion (New York)
Year
2022
Our Services
Concept, Creative Direction, Concept, 3D Animation, Music Supervision