Bank of America / “Snow Globe”

Project Overview

Inspired by BofA's history and pioneering spirit

Embark on a festive journey with Bank of America's “Snow Globe” - a winter wonderland brought to life through mesmerizing 3D animation.

This project, a heartwarming holiday initiative from Bank of America HQ, transforms a snowy Christmas landscape into a breathtaking digital art piece, doubling as a unique NFT collectible for its dedicated staff.

Objective

The vision was to spread holiday cheer among Bank of America's team members.

Our challenge: to create an extraordinary and unforgettable holiday memento that epitomizes the bank's commitment to excellence and embodies the spirit of community and generosity.

Design and Concept

Our “Snow Globe” animation is a marvel of artistic precision and creative innovation.

Encased within a virtual glass dome, the animation features a charming winter town, reminiscent of Bank of America's origins in the 1930s.

It's a visual narrative that marries nostalgia with modernity.

Execution

Crafted by our team of expert animators and designers, every frame of the “Snow Globe” is a testament to detailed partisanship.

The animation brings to life a picturesque winter scene, complete with gently falling snowflakes, glowing lights, and a warm, festive ambiance.

This scenic portrayal is interwoven with iconic symbols of Bank of America, harmoniously blending brand heritage with the joyous holiday spirit.

NFT Collectible Edition

In a fusion of tradition and innovation, the “Snow Globe” animation was transformed into a limited-edition NFT collectible.

This strategic move not only infused the gift with a sense of rarity but also aligned with the evolving trend of digital collectibles.

Each Bank of America employee received their personal NFT, encapsulating the magic of the Snow Globe and the essence of the holiday season.

Conclusion and Results

The “Snow Globe” NFT collectible exceeded all expectations, garnering acclaim and appreciation from Bank of America's staff.

This unique digital gift fostered a deeper sense of connection and appreciation within the organization.

Beyond its status as a coveted item, it symbolized the bank's dedication to creating a positive, celebratory workplace culture, and stood as an emblem of Bank of America's innovative spirit in embracing the digital frontier.