Molson Coors & Fever-Tree / PR Launch

About the Project

Elevating a strategic partnership through 3D innovation

In early 2025, Molson Coors and Fever-Tree announced a landmark U.S. partnership, granting Molson Coors exclusive rights to Fever-Tree’s premium mixers and marking a significant expansion of their non-alcoholic portfolio.

Objective

To visually articulate this strategic alliance to a global audience, itMatters studio collaborated with Brunswick Group in New York City and Molson Coors to bring to life Fever‑Tree’s non‑alcoholic portfolio launch in the U.S.

Through our state‑of‑the‑art virtual studio, we digitally recreated every Fever‑Tree product in photorealistic 3D, delivering stunning animations and still renders ready for global media distribution.

Solution

These assets powered Brunswick Group’s comprehensive PR campaign, amplifying Molson Coors’ Beyond Beer strategy with dynamic visual storytelling across earned, owned, and paid channels.

This project highlights itMatters studio’s blend of technical precision and creative vision, providing brands like Molson Coors and Fever‑Tree with compelling digital experiences that stand out in a competitive marketplace.

The partnership also included Molson Coors acquiring an 8.5% equity stake in Fever‑Tree Drinks plc, underscoring a long‑term commitment to premium mixers and non‑alcoholic growth—a narrative our visuals helped bring vividly to life.